Discount brokers versus full service brokers: what’s the difference?
Full service brokers
Most brokers in India are full service brokers. Full service brokers have been operating in India for decades. Generally speaking, a full service broker offers the following:
- A relationship manager. The relationship manager will assist the customer in opening his/her account. They will also assist in answering the customer’s queries.
- Provide tips and advisory services. Many times, full service brokers will give buy/sell tips during trading days. The customer can also ask for guidance on whether or not it’s a good idea to buy or sell a particular stock.
- Have branches. Full service brokers usually have hundreds, sometimes thousands of branches and sub-brokers across the country.
- Charge brokerage. While discount brokers are generally must more cost-effective, full service brokers charge brokerage. You can refer to our article on zero brokerage to know the difference between brokers who charge brokerage versus zero brokerage models.
Discount brokers are a relatively new wave of brokers in India. Generally speaking, discount brokers can be characterized by the following.
- Lower costs: “Discount” brokers are usually most more cost effective than full service brokers. Their costs are usually a lot less than full service brokers.
- Low overhead: Discount brokers are able to charge less than full service brokers due to lower overhead costs.
- Less branches and sub-brokers: Discount brokers generally have a lot less branches than full service brokers. Many times, they have no sub-brokers and only a handful of branches or service centers. This allows them to keep their costs low.
- No relationship managers: Discount brokers generally do not provide a relationship manager. Instead, the entire process is streamlined so that customer service is not compromised. There is a centralized customer support staff that answers calls promptly with good service.
- No Tips: Discount brokers generally do not provide “tips” to their customers. Instead, they try to empower the customer. Discount brokers provide reliable trading software, good customer support, and surety of safety of funds. By not providing tips, customers of discount brokers generally end up making their own trading decisions.
- Zero brokerage: many discount brokers work off the “zero brokerage” model.
The winner: discount brokers
While many full service brokers are struggling to remain profitable in the market, discount brokers are gaining popularity. It is safe to say that discount brokers are here to stay. Discount brokers are widely used in the West, and some of the largest brokerage houses in the West are discount brokers.
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