Raghu Kumar, co-founder, RKSV, said that the advantage of a technology-driven model is that it is scalable and as the business grows, the operational costs only go down, which makes it possible to offer low rates.
“We have more than 25,000 clients and clock a turnover of over Rs.5,500 crore every day. We started operations in January 2012 and turned profitable a year-and-a-half later. While pricing is low, only prices will not get you clients. The quality of service has to be good. The operational efficiencies only go up as we grow,” said Kumar.